Tony Werner: Comcast and Advanced Advertising, Part 1

In a February 2008 interview with Comcast CTO Tony Werner, we discuss the state of the state in advanced advertising, starting with an update on the Canoe effort, and the “above the line” and “below the line” interfaces used by ad agencies and MSOs, respectively. It’s all about creating a national advanced advertising platform for cable.

Video courtesy Multichannel News.