The Sad Saga of the Coolest Cooler
Here’s an update on the “Coolest Cooler,” one of the top-funded Kickstarter projects of all time. In case you missed it, the Coolest Cooler was a Bluetooth-connected cooler with a built-in blender and charging ports, which debuted on Kickstarter in 2014 for around $200. This connected cooler was a runaway success, attracting 62,642 backers, and overshooting its fundraising goal of $50,000 by more than $13 million.
Unfortunately, the campaign creator, Ryan Grepper, evidently didn’t do a great job of researching production costs for larger quantities, and certainly didn’t anticipate such an enthusiastic response to the Kickstarter campaign. Coolest Cooler cost significantly more to make and ship than backers paid for it, so the company (Coolest, LLC) lost money on every cooler it shipped to a Kickstarter backer.
That’s when the company halted shipments of the coolers to Kickstarter backers, and instead started selling the Coolest Cooler through Amazon and other retailers for $400 — double the Kickstarter price tag — while also trying to get another $15M in funding. Understandably, more than half of the early backers are both frustrated, and still waiting for their orders to be filled, almost three years after the expected ship date.
The Coolest Cooler made headlines again recently when its Grepper reached a settlement agreement with the Department of Justice. Under the terms of that agreement, backers who complained to the DOJ before April 15, 2017 will receive their coolers by October 13, 2017, and everyone else will get their coolers “as Coolest LLC amasses sufficient funds from sales to afford the manufacture and shipping costs.”
This is rough for everyone involved – the naïve inventor who didn’t anticipate the actual costs, and the early backers who supported the campaign and are still waiting for their coolers.
And it’s only made worse by the passive-aggressive (emphasis on the passive) statement from the founder, Ryan Grepper, following the settlement agreement:
“The backstory, in case you had not heard, some Backers felt we were promising a shipping window, and when that didn’t happen, complaints were filed against us with the Oregon DOJ. Others felt there must be financial shenanigans going on, which were just conspiracy theories, as we were clear through the entire process that the cost of the Coolest ended up more than what we asked or collected per Backers. Still, no one wants to feel taken advantaged so more complaints were filed and, unfortunately, this really hurt all remaining backers because it put us at a virtual standstill.”
It really begs the question: How is one supposed to enjoy a nice beach picnic with the Coolest Cooler, if you actually get one, after getting the runaround from this guy for years? Wouldn’t you just want to take a baseball bat to the damn thing?
“I really want to throw this cooler off a cliff but I’ll just drown my sorrows instead”
Backing any hardware product on a crowdsourcing website carries risk – sometimes the “working prototype” is all just video editing, and backers end up paying for development costs instead of the product that was advertised as being ready for production. Typically, this turns into a situation where unforeseen challenges extend the timeline indefinitely, and backers never receive the product they paid for – otherwise known as “vaporware.”
And sometimes, as was the case with the Coolest Cooler, there is actually a real product — but the introductory price is set so low that when demand goes through the roof, the company finds itself unable to support production. This is the saddest situation of all.
Lest you’ve managed to sidestep this awkward situation, yet still are market for a cool cooler, consider Leslie’s advice: Forget the Coolest Cooler. Get a Yeti! Extremely well made, great customer service, built for endurance, no silly dithering over prices.
Juicero: Squeezing every last dime out of a bad idea
In case you haven’t heard about Juicero yet, consider yourself lucky. This Wi-Fi connected juicer (which is essentially a Keurig machine for juice) has been making the headlines again lately, after investors began complaining that they were misled by the founder.
Basically, Juicero is a countertop device that squeezes juice from a packet into a glass. It operates on a razor-and-blade business model — only you get gouged for the razor AND the blades, and the blades only have a shelf life of 6 days.
In an interview with Recode last fall, the company’s founder, Doug Evans, told the story of Juicero. Evans was one of the founding partners of Organic Avenue, a cold-pressed juice company – until 2012, when a partner bought out most of the equity and, in his words, told him to “go take a walk.”
Doug Evans, the veggie visionary behind Juicero.
In telling the story of how he came up with Juicero, Evans goes so far as to call himself the Steve Jobs of juice — “I’m going to do what Steve did. I’m going to take the mainframe computer and create a personal computer, I’m going to take a mainframe juice press and I’m going to create a personal juice press.”
Here’s how Juicero is supposed to work:
Juicero ships out packets of “chopped fresh fruits and vegetables” to its customers on a subscription basis, where subscribers get a refrigerated delivery of packets once a week. The packets need to stay below 41 degrees, so they must be refrigerated at all times (but can’t be stored in the freezer, as that can “compromise flavor and nutrient density.”)
These packets fit inside a $400 (originally priced at $700) device that sits on your counter. The Juicero then scans a chip embedded in the packet to make sure it’s not expired (the machine refuses to press packets after they hit the expiration date – but fear not! The Juicero app will send you notifications every time you have a pack about to expire.)
Once you put a pack in the machine, it squeezes your fresh juice with 3 to 4 tons of pressure (enough to lift two Teslas!) And dispenses it into your glass (this process takes about two minutes). Each packet costs $5-7, and packets contain anywhere from 3 to 8 ounces worth of juice, depending on the flavor. Juicero is currently available in 17 states.
According to the founder, it takes a lot of specialized technology to press juice out of Juicero packets. As he described it to Recode, “there are 400 custom parts in here… there’s a scanner; there’s a microprocessor; there’s a wireless chip, wireless antenna.”
Here’s how it actually works:
Funny story, some of Juicero’s backers discovered that the packets could be squeezed just as well by human hands. A reporter from Bloomberg performed a test, which found that although the Juicero press yielded a half ounce more juice, squeezing the packets by hand was 30 seconds faster. Either the reporter from Bloomberg is freakishly strong, or Juicero’s claim about 3-4 tons of pressure is a load of pulp. It also seems that rather than freshly chopped berries and greens (as the marketing implies), Juicero bags contain something more akin to liquefied slime. Naturally, Juicero’s response to the revelation that its packets can be squeezed by hand was to require you to show proof that you own the machine before allowing you to buy packets.
Now investors are (understandably) frustrated, after being promised a machine capable of squeezing large chunks of fruits and vegetables. And you might ask, who actually invested in this product? Unbelievably, Juicero secured around $120 million dollars, with hefty buy-in from companies including Alphabet (Google), Kleiner Perkins Caufield & Byers, and Campbell’s Soups.
Why Juicero is a terrible idea
Now that the “3-4 tons of force” claim has been debunked, we’ve learned that this bulky and pricey machine pretty much does the equivalent of opening a juice bottle. Only it will refuse to work if your juice is a minute past the expiration date (good thing you can use your hands!).
Speaking of food safety, we also wonder about the contamination issues that often crop up in our industrial food system — what happens if Juicero gets a batch of contaminated spinach? What happens if the packets get delayed in transit and the ice pack melts? And if Juicero goes out of business now that the jig is up, and they stop selling packets, what in the world are you going to do with that monstrous machine?
Weird IoT Candidates of Late: More Solutions Seeking a Problem?
Sometimes — heck, we’ll go as far as oftentimes — technology solves a problem and improves the quality of our lives, by, say, automating mundane tasks, or keeping our loved ones, and our stuff, safe. But just as often, inventing high-tech solutions to deal with everyday issues just makes life more complicated. For example:
Rubato: The clock that intentionally tells you the wrong time
If you’re having a hard time concentrating, perhaps distorting your sense of time will help! Rubato is a wall clock that is controlled using a smartphone app, which does something called “Smart Time Manipulation” – essentially speeding up time while you’re getting started on a task, and then slowing down once you’re in the zone, until it catches up with normal time again – giving you “more” time to be productive. To us, this represents another questionable application of the word “smart,” for starters. It’s sort of like a more complicated version of setting your watch 10 minutes fast so you have a shot at actually leaving on time, and is probably equally likely to attract just as much procrastination as before. The best thing about this clock is the name: Rubato, in musical terminology, is Italian for “stolen time.” It comes in two versions, Poco (small) and Molto (large).
Smart Duvet: A self-made bed (starting at $464)
This is an interesting one: Smart Duvet is basically a glorified air mattress that goes inside your duvet cover. A smartphone-connected pump fills it with air, magically spreading out your duvet and “making” the bed. This is done on a schedule that you set, or whenever you hit the “make bed” button on the mobile app. If this seems like a good idea to you, consider a few caveats: The Smart Duvet won’t fluff your pillows for you. It can’t grab a top sheet or blankets, so unless you sleep under just a duvet, you’ll be climbing into a short-sheeted bed every night. It also appears you’ll be sleeping under a duvet filled with air instead of down – so you should probably turn up the thermostat. And of course, you’ll want to center your duvet on the bed so it doesn’t end up askew (or on the floor) when the Smart Duvet inflates – while you’re at it, just give it an extra tug and save yourself the 500 bucks. Really. Also, you probably should not purchase the Smart Duvet if you own a cat, dog, or other pet prone to routinely disobeying the house rule that is “no cats/dogs on the bed!” On the other hand, if paired with a smart camera, the combo could make for some fresh YouTube material of startled, flying cats and dogs….
CHiP: The Keurig of cookies ($129 plus dough … pun intended…)
Every so often we see a product that makes us weep for the future of the human race. This one qualifies. CHiP is a “smart cookie oven” that bakes “cookie pods,” which are available via subscription. You can use the smartphone app to make your cookies chewy or crispy, and then you’ll be notified when they’re ready to eat. Each cookie costs between $0.88 and $2.25, depending on whether you choose “Classic,” “Select,” or “Premium” – the latter includes mouth-watering flavors like Red Velvet Beetroot White Chocolate. (Beetroot?)
In case you’re wondering, you can also use your own dough in CHiP, and even program the machine to remember the settings for your favorite family recipe. But the company recommends using cookie pods for the best cookie experience, including “virtually no clean-up.” Just put CHiP next to your recliner and you’ll never have to get up again!
Dog Parker: A climate-controlled, Internet-connected place to park your dog.
The Dog Parker is an interesting subscription service being tested in Brooklyn, where business owners can get a leg up (heh, heh) on the competition by going beyond the friendly water bowl on the ground by the door. The Dog Parker is a climate-controlled, Bluetooth-connected, members-only doghouse. Once you sign up for the $25/year membership, you can view available Dog Parkers in your vicinity using the smartphone app (and reserve one up to 15 minutes in advance). Once you slide your membership card and park your pooch, you can use the mobile app to monitor the cameras inside the Dog Parker to make sure your dog isn’t going berserk. On that note: Dog Parker recommends kennel training your dog for best results (no kidding).
Once you collect your dog, a UV light comes on to sanitize the Dog Parker for the next occupant. But we all know that some things can’t be fixed by UV light – so what happens if somebody soils the Dog Parker? According to the company, a cleaning crew makes the rounds every evening to scrub out all the Dog Parkers, and can also be summoned using the app if you find an odiferous surprise waiting when you open the door. (Or you could just suck it up and use the poop bags tied onto Rover’s leash.) Which brings us to some lingering questions: How long will you and Fido wait for the cleaning crew to show up? What if there’s a glitch and the Dog Parker runs a UV sanitize cycle on your dog? Does it have a Squirrel Filter? And whatever happened to putting him in your purse?
Stay tuned: Next time, an update on some of the technology that IS making our lives easier.
Crowdsourced Clunkers: Seemed Like A Good Idea At the Time?
For every brilliant crowdfunded tech idea, there’s a multitude of odd, intrusive, and giggle-inducing ideas that make us scratch our heads, but still manage to get some crowdsourced traction. Here’s a sampling of the ideas that currently have us saying “Hmmm, that’s… interesting.”
Moti: Behavioral science robot that helps you change your habits
First up is Moti, a robot companion that is supposed to help you build better habits. Here’s how it works: You pick a habit you’d like to develop, for instance drinking 8 glasses of water a day. (Careful, though! Each $99 Moti unit only works with one habit at a time.) You put the Moti in a place where you’ll interact with it while you’re practicing your habit, i.e. near the water filter. Then, when you fill your glass, you give the Moti a “satisfying push” on its big, lighted button (or via the app, if you’re away from home), which is supposed to trigger some sort of reward.
Here’s the thing. “Reward” is not defined, other than to say that it can serve up different rewards for each person based on “deep analytics” that it does on their behavior. (Note to Moti: A stack of $50s would probably work really well!) Maybe the idea is that just pushing the button is reward enough? (Not for us.) Or perhaps a truckload of bottled water and a yoga mat will be delivered to your driveway? Only Moti knows.
The description also mentions that Moti might get “angry, sad, or encouraging if you’re slacking off!” We can only imagine what this might entail (especially with that peppy exclamation point), and it doesn’t sound good. Actually, it sounds like the use of 8 words when one would’ve sufficed: “Nag.” As in “Moti might nag you if you’re slacking off!” Great! Can’t wait!
But again, to each their own – the project just launched, and is already about $20K over its $50,000 goal on Kickstarter, with 23 days left to go.
Alchema: Home cider brewing made really expensive
Another project, Alchema, aims to contain the earthy, frothy, fragrant, and often funky process of making hard cider into a connected countertop device that sounds kind of like a variation on a Keurig coffee maker.
A silver-colored plastic case hides the fermentation process from view, and includes a UV light that sanitizes the plastic pitcher before you start adding ingredients. Weight sensors communicate with an app to tell you exactly how much of each ingredient to add for each pre-programmed recipe, so you don’t have to measure or even think about what you’re making (presumably handy if it’s a repeat batch you’re concocting, after having just consumed the prior batch in one sitting.)
The $429 price tag includes 3 single-batch yeast packets; you can add more on to your order for just $1.33. (Or, you could go to a local home brew supply store and get yeast much cheaper.) A built-in hydrometer measures the alcohol content and displays it on the smartphone app. A pop-up notification lets you know when your cider is ready.
As we looked through the photos of Alchema’s prototype, questions kept … well, bubbling to the surface. For instance: A pressure sensor and auto release valve are supposed to do the work of a standard airlock, but are built into the outer case. Hence the entire setup looks like it might be very hard to clean, especially if cider foams up to the top of the vessel during fermentation (and in our experience, it usually does.).
In the press photos, friends gather around what looks like a pitcher of fresh fruit chunks in juice – a squeaky-clean substitute for cider mash. Again, we find ourselves wondering how impressive a party trick it really is, to whip out a big pitcher of unfiltered booze. Even so, there won’t be much to go around – the maximum yield is 2.4 liters, and much less if you start with whole fruit. Not a whole lot of payoff given the time it recommends for fermentation (1-2 weeks for craft cider, 1 week for mead or 16 weeks for wine.)
This product strikes us as a solution without a problem. Alchema commands a really steep price tag for hiding and automating the process of cider brewing, something that most home brewers are actually interested in observing. (Ever watch your mom get a sourdough starter from a friend, then get gleefully grossed out as it continues its journey?) This setup also makes it hard to keep tabs on your brew — so if your cider gets contaminated, you could have a not-so-savory surprise waiting for you.
To us, it still makes a lot more sense to spend a fraction of that money on some glass jugs with airlocks and a hydrometer, or on several cases of hard cider (if the idea of making your own is just too messy.) However, there does appear to be some demand — Alchema wrapped up its Kickstarter campaign last week, raising over $340,000 from 399 backers. A concurrent Indiegogo campaign is 430% funded, having raised another $345,000. We wouldn’t be one bit surprised to find that a lot of these backers are the same folks paying $50/pound for coffee.
TimeCap: Record every second of every day (and then figure out what to do with all that video)
Next up is TimeCap, a ”gorgeous wearable camera” that records your every moment and sends it to the cloud via your smartphone, using Bluetooth 4. It’s advertised as being non-intrusive, so your friends and family members will forget they’re being recorded at all times and act naturally. The maker describes it as a “jeweled brooch,” but to us, it looks more like an eyeball — available in green, or (even worse) red — and it’s hard to imagine wearing one as an accessory, ever, let alone every day.
It’s also hard to fathom the process of digging through 24/7 video coverage to find those precious moments we supposedly want to relive and share with our friends. Finally, the description says that the camera records “from the point-of-view of the person wearing it” but we’d like to point out that really it appears to be recording from the point-of-view of the wearer’s chest.
“I can’t wait to share your sweet nothings on social media.”
We also question how the resolution/cloud storage space would work, if and when these eyeball brooches start shipping. For instance, the video compression type and stream size when sending it “up” to the cloud aren’t specified — yet as two women who hail from the industry we used to call “cable,” we can never say too often that bandwidth is neither infinite nor free, and video remains the bulkiest online traveller. This is even more painfully true for mobile providers.
Moving on to the creepier aspects of this idea — does anyone really want to record every minute and store it in the cloud? Especially with all the security considerations that makers designing for the Internet of Things all too often put on the back burner?
“Are you seriously recording our conversation?”
Apparently yes. Astoundingly, with 8 days left the project is 563% funded on Indiegogo, having raised just over $112,000 toward its $20,000 goal. Yikes.
The Package Guard: A Shrill New Solution for Stolen Packages
If you’ve ever had a package go missing, a guy named Mike Grabham knows your pain. He hopes to stop would-be thieves with the Package Guard, a smart package alarm that launched on Kickstarter last week.
The Package Guard is a Frisbee-sized sensor that says “PLACE PACKAGE HERE” in big letters. You put it on your doorstep, and hope that the person delivering your package is in a good mood (here’s where the technology would fail for me – our neighborhood UPS guy generally prefers to throw packages from the driveway, and he doesn’t have great aim.)
Assuming your package ends up on the sensor, which connects to your home WiFi network, you’ll be notified via text message or email – and you’ll need to reply to that message before you can remove your package from the Package Guard. If someone tries to steal the box (or, more likely, if you forget to reply to the message before you grab your package), the entire neighborhood will be treated to the shrill sound of the Package Guard’s alarm – similar to a car or fire alarm.
Future plans for the Package Guard include integration with “major brands” of surveillance cameras (as yet undisclosed). This means you’ll be able to watch would-be thieves as they cover their ears and run away, and then share the fun on social media.
The Package Guard is priced at $80, but early bird specials on Kickstarter offer a 50% discount. And 50 (un)fortunate people can sign up for the $5 “Package Theft Victim Special” that covers shipping for a free Package Guard, as long as they can provide proof of a stolen package (police report, media story, or response from shipper.)
You might be wondering if a thief can steal the Package Guard and your package at the same time (we did). According to the FAQ it is “almost impossible” to steal both at the same time, because it’s very difficult to get a human finger under the device without getting it off balance and triggering the alarm. Sounds like a challenge to me (with earplugs of course)! Also, the device can be attached to hard surfaces on a “semi-permanent basis,” which we’re guessing involves a bunch of that double-sided foam tape stuff.
Incidentally, the FAQ on the Package Guard’s Kickstarter page consisted of only that one question when we first saw it. It’s been filled out quite a bit in the meantime, but we still have a few lingering questions:
First up, battery life – it appears to run on four AA batteries, which doesn’t seem like enough power to keep the Package Guard sending texts and sounding alarms for very long. When the batteries get low, does it send you a text?
And when you’re not expecting a package, do you bring it inside (and if so will it wake up the whole family by shrieking from the confines of the hall closet in the middle of the night)?
And what if you live in high-rise, condo, apartment, or any other kind of multi-dwelling unit, where each resident would need their own Frisbee-sized disk in the lobby?
We’re interested to see how this gadget turns out, if only because the mental image makes us smile. But will we be testing it out ourselves anytime soon? Until the UPS guy can learn to hit our front porch (let alone a target), it’s not going to work in my neighborhood. It’s not going to work at Leslie’s lab, either, because it’s in a high-rise with 58 units (and a pretty small lobby). Just sayin’…
Hmm, that’s interesting…Our latest take on the IOT
One of my favorite duties in the lab is to keep track of the various internet-connected gadgets that pop up on crowdsourcing websites, trade shows, and around the Internet. These generally fall into two categories: “The world needs this” and “Hmmm. That’s… interesting.” (Quite often, the latter is our polite way of saying “that’s the dumbest thing I’ve ever heard of.” But we never want to be unkind…so we stick with “interesting.”)
We encountered a slew of new connected gadgets in 2015, from awe-inspiring to downright unsettling. Here are some of the head-scratching highlights of this year:
Hello Barbie, $75
Hexo+ Selfie Drone, $1,349
This one is equal parts cool, silly, and unsettling. Hexo+ is a camera-equipped drone that uses pattern-matching technology to follow a given target – think “selfie hovercraft.” The idea is, you can use the app to make the drone follow you at a given speed and distance as you’re shredding some singletrack. Or it can hover around you as you dangle off the face of a mountain. Or catch a wave. You get the idea. This way, you can document your outdoor prowess without bothering your friends to photograph you — or break your neck taking selfies. Other potential uses include investigating insurance fraud, stalking (eww), and following your child to the bus stop. The mind reels!
VVFly Intelligent Snore Stopper, $56
This ear-mounted device from Chinese company VVFly is designed to stop the wearer from snoring, in addition to tracking sleep time and quality. VVFly uses bone conductivity to tell when the wearer is snoring, and then discourages them from doing so with “soothing, gentle voice” in their ear that rouses them just enough to stop the racket. Which is theoretically better than the alternatives: “YOU’RE SNORING!”, or, the elbow treatment. Until they fall right back asleep, of course! We’ll stick with last year’s anti-snoring bed, or just our pointy elbows.
ICPooch Video Treat Dispenser ($100, plus mobile devices)
This device is a prime example of how a gadget can be equal parts brilliant and impractical, depending. The ICPooch treat dispenser was invented by 14-year-old Brooke Martin, and quickly blew past its fundraising goal on Kickstarter. ICPooch provides a two-way video stream between people and furry friends using the companion mobile app (you’ll need a tablet for your pet in addition to your own mobile device in order to do video). You can also dole out treats from afar, using a “drop cookie” button on the app. The dispenser itself connects to WiFi, so you can control it from the app even if the dog’s tablet gets buried in the backyard during your absence.
The concept has a lot of merit — it’s hard to be away from our pets, and ICPooch is a novel way to interact with our furry friends from afar. On the other hand, those of us with very food-motivated pets might think twice about having a fragile screen as the gatekeeper for the dog treats.
This smart garbage can, the brainchild of students at Newcastle University, is designed to analyze and improve trash and recycling habits in its users. Here’s how it works: You throw something away. A camera in the lid of the trash bin takes a photo of your trash. This photo is then sent via Amazon Mechanical Turk — a crowdsourcing marketplace that coordinates human intelligence for tasks that aren’t easily done by computer — to be analyzed by an actual human being (plausibly in a developing nation), to see how much of your trash could have been recycled or composted. While we fully support the mission, we can’t imagine many people paying to have their trash dissected by another person. Oh, and did we mention? BinCam uses Facebook as its platform, so you can easily share (or worry about your trash can accidentally sharing) photos of your garbage with your whole social network.
Um, yeah, no thanks.
Check back next time to see our favorite picks from the best of IoT file!