Spring Streaming Update: 2015
As the first tulips of spring poke their way through the snow, we’re looking back at some of the recent developments in the world of OTT video. And despite a brief lull in the action, we’re once again seeing new services pop up, just as others vanish. So without further ado, here’s our Spring Streaming Update for 2015:
Shuttered Services: Samsung Video Hub, Redbox Instant, and Target Ticket
The shutdown started with Samsung, which closed down its Video Hub on August 1, 2014. Video Hub streamed only to Samsung smart TVs and mobile devices, and allowed users to purchase and rent movies and TV episodes.
A few months later, on October 7th, Redbox Instant closed its doors. The service, a joint venture between Verizon and Redbox (part of Outerwall), bundled unlimited streaming video with Blu-ray and DVD rentals from Redbox kiosks. But Redbox Instant failed to gain traction with customers, in part because it was slow to roll out to new devices and the streaming catalog looked an awful lot like Netflix, only with fewer titles.
Target Ticket soon followed suit, with the retailer announcing it will cut off the transactional streaming service on March 7th. Target’s service didn’t offer any unlimited streaming – like Walmart’s VUDU, it offered streaming titles to rent or buy only. But with the exception of parental guidance ratings from Common Sense Media, there wasn’t much to differentiate Target Ticket from its more established competitors.
For customers who purchased video from these services, you should still be able to access your content — but it may be a tricky process. Redbox Instant and Video Hub are making subscribers’ video purchases and credits available via M-GO, and Target Ticket will be sending its customers to CinemaNow (the streaming venture that Best Buy picked up back in 2010).
At best, customers will need to sign up with another service just to get access to the titles they already own. But different services often have different agreements with studios, so there are no guarantees that every title you purchased through a cancelled service will be available through its replacement.
The End for UltraViolet?
On a somewhat related note, we’ve been hearing rumblings for months now that the UltraViolet initiative may be winding down. When we wrote about UltraViolet nearly three years ago, the service – which acts as a “digital locker” to let you access copies of movies you purchase – had buy-in from all the major studios except Disney and MGM. Instead of joining UltraViolet, Disney introduced a competing service called Disney Movies Anywhere back in February 2014, and now UltraViolet’s studio partners are reportedly in talks about joining forces with Disney.
But at least as of last December, UltraViolet was optimistic, adding new studio partners and anticipating new growth as it expanded to more countries. It’ll be interesting to see how the spin shakes out on this one…
New OTT Streaming Service: Sling TV
And finally, lest you think this post is all about services closing their doors, we do have a new addition in the form of Sling TV – a new web TV service from Dish Network, which launched to the public February 9th. Back in 2012, Dish partnered with Sling Media, makers of the Slingbox, to bring out-of-home streaming to the set-top boxes known as “The Hopper.”
The new Sling TV service is delivered purely OTT, with live TV and VOD from a lineup of about 15 cable networks for $20/month (with more being added, including AMC last week). We’ve been testing out the new service and will be back shortly with an in-depth review. Stay tuned!