The Thing About Linear Video
Language gets weird. Even what seems obvious can quickly muddle. I’m reminded of a panel about over-the-top video, where a representative of that community (okay, it was Roku) made this polite, explanatory remark about the types of video the device can stream: “We call them ‘channels.’ ”
The audience was nearly 100% cable people. I couldn’t resist this retort: “We do too!”
Language gets especially weird around seemingly obvious stuff in tech. Here’s a recent example: “Linear IP video,” to describe what we nowadays call live, broadcast television. What you get through your set-top (broadcast TV), except it comes through your cable modem (that’s the IP part.)
Channel by channel, show by show, linear TV – but delivered in IP. So, in that sense, the term “linear” was teased out a bit, to mean “broadcast.”
So far so good. Except for one important technical distinction: By definition, video delivered via a cable modem – in IP — isn’t broadcast. It’s switched.
Broadcast is one to many. One channel, one “stream,” sent over the air or over a wire, to millions of receiving TVs.
Stuff that goes through the headend part of the cable modem – the CMTS, for Cable Modem Termination System – is inherently switched. Session-based. Clicking on a link to watch a YouTube instantiates a stream between them and your screen. One to one.
The tech name for this (perhaps predictably) is “unicast.”
Unicast is fine, but it’s a bear on bandwidth. Imagine if we all streamed the SuperBowl as unicast sessions. Hundreds of millions of people, all asking for the same thing — but it ships stream by stream, not in bulk.
Tough on the pipes.
Happily, people are already tackling this conundrum. They call it “multicast,” which is essentially the IP version of what we now call “broadcast.”
Instead of asking for your own stream, you do the streaming equivalent of flipping up the flag on your (physical) mailbox. Then you “join” that stream, along with anyone else in your node who may be streaming it.
Switching is not a new one on cable. VOD was the first example – you request a movie, the VOD server sets up a session with you and only you. Next, switched digital video (SDV) technologies emerged as a way to recycle available digital bandwidth.
Does this linguistic gymnastics matter? Not really. Television will continue to steamroll onto different screens, served by different networks, in different ways. But the next time you hear “linear IP video,” you can at the least make a snappy remark about how it’s technically not linear, because it’s switched. So there.
This column originally appeared in the Platforms section of Multichannel News.
A Conversation with Chris Bowick, CTO of Cox: Bandwidth, Part 1
In this first segment of a December 2008 interview, Chris Bowick, then SVP Engineering and CTO for Cox, discusses the company’s decision to choose bandwidth expansion to 1 GHz, rather than digital-to-analog (DTA) and switched digital video (SDV) alternatives. Why: To make sure there’s enough room for everything that’s coming. Directed and produced by the fabulous David Knappe with equally fabulous Joe Bondulich on camera and lighting.
Video courtesy Multichannel News.
2007 CTAM Summit, Part 2: What is Switched Digital Video?
Ron Wolfe, Senior Product Marketing Manager of Big Band Networks, explains why marketers — at cable operators and program networks — can use switching to their advantage. Upshot: Bandwidth conservation, addressable advertising, and serving ethnic neighborhoods with native language programming are all within reach. Aired during the 2007 CTAM Summit to assure sound slumber.
Video courtesy The Cable Channel.
2007 CTAM Summit, Part 1: What is Switched Digital Video?
Ron Wolfe, Senior Product Marketing Manager of Big Band Networks, explains how switched digital video works, why it’s a good thing for the industry, and how many households the technology currently serves. Aired to attendees of the 2007 CTAM Summit.
Video courtesy The Cable Channel.
SCTE Expo 2006: CTO Panel, Part 1
At the 2006 SCTE Cable-Tec Expo, I moderated the annual CTO Panel included Marwan Fawaz, then in transition between Adelphia and Charter (“Chartelphia!”; Dave Fellows/Comcast, Paul Liao/Panasonic, and Vince Roberts/Disney, ABC. In this first section we discuss video, bandwidth, and switched digital video.
Video courtesy SCTE.