Ron Wolfe

2007 CTAM Summit, Part 2: What is Switched Digital Video?

Ron Wolfe, Senior Product Marketing Manager of Big Band Networks, explains why marketers — at cable operators and program networks — can use switching to their advantage. Upshot: Bandwidth conservation, addressable advertising, and serving ethnic neighborhoods with native language programming are all within reach. Aired during the 2007 CTAM Summit to assure sound slumber.

Video courtesy The Cable Channel.

2007 CTAM Summit, Part 1: What is Switched Digital Video?

Ron Wolfe, Senior Product Marketing Manager of Big Band Networks, explains how switched digital video works, why it’s a good thing for the industry, and how many households the technology currently serves. Aired to attendees of the 2007 CTAM Summit.

Video courtesy The Cable Channel.