Last week, we examined some of the notable consumer trends coming out of my makeshift over-the-top (OTT) video lab. This week, and as promised, a bit more – starting with the remote control clutter multiplier.
The window ledge in the lab is already piled with more than a dozen hard, plastic remotes. We’re all wearily familiar with the desire for fewer remotes, but with over-the-top, there’s a multiplier: Software-based remotes.
Nearly every gadget in the lab comes with a software version of its guide. Which means alongside the “hard clutter” of the remotes on the ledge is a lot of “soft clutter” of remotes on the iPad, Droid and iphone screens.
Broadband usage in the lab: We all saw the kerfuffle, in May, right before the Cable Show, about Netflix not liking Comcast’s foray into the Xbox. That’s the one where Xbox users can view subscription video via the Xfinity app, and the bits consumed don’t count against their broadband bit cap, which was upped to 300 Gigabytes per month.
Here at the lab, it’s a little hard to fathom using 300 Gigs. (I realize I will eat my hat for this someday.) Comcast’s online account tools show that we used 10 GB in April, 16 GB in May, and 9 GB in June. Granted, the lab only goes over the top on OTT video activities one day a week, when my trusty assistant, Sara, comes in to put the 15+ boxes through their paces.
So last week, we turned everything on, and kept it on. At press time, the meter had jumped from 10 GB to 22 GB – 8 percent of the cap — even though the Roku timed out sometime over the weekend. Extrapolating that out, we’d spend maybe 60 GB a month, if everything streamed constantly.
Lastly: Finding signal for everything is “non-trivial,” as my engineering friends would say. Granted, most people don’t fiddle around with a dozen gadgets, all for the purpose of consuming television. But as this column has noted before, the more IP-connectable stuff you get, the more you’ll start thinking about signal.
In the case of the lab, this meant not just installing a second cable modem (IPv6!), but also an HDMI switch, to move around between the different devices. It’s not extraordinarily difficult, but it does involve a lot of futzing….someone hand me the remote?
This column originally appeared in the Platforms section of Multichannel News.
This week marks one year of sampling a large variety of over-the-top video hardware and software in a makeshift office lab. Why: To understand why people cut the cable cord, or hang out on the “connected” side of today’s Internet-connected TVs.
Seems a good time to share some findings.
1. What I use the most, of the over-the-top services: Amazon Prime. Why: Amazon was first to offer Downton Abbey Season 2, which I could watch on a Vizio screen at home, while “getting steps” on the treadmill. (I am OCD about 10,000 steps per day, thanks to the Fitbit, to which I am wonderfully addicted.)
After that, and still on Amazon Prime: Tanked. Tanked is a family viewing activity, marathon-style – but, alas, the main TV in the house isn’t Internet-connected. So I brought home a Sony streamer, which was dissed at the lab for its clunky on-screen remote (it’s as clunky on the Sony PS3.) But, it has Amazon Prime. The Tanked binging continued in the living room.
2. Observation: Be careful what you wish for, in terms of user experience. OTT apps like Netfix and Amazon, as well as cable video apps like xFinity, can use or not use various native features within each streaming device. Which means that the same app behaves differently, one screen to the next. (Maybe we’ll all just get used to this?)
When marathon-viewing Nurse Jackie on the Vizio screen, for instance, the Amazon app keeps track of episodes I’ve seen with a simple check mark. No such feature on the Sony streamer upstairs. Same app, same show, but you need to remember which episode you watched last.
The flip side of that, which comes with DLNA, is that any software-based video app can leverage native device features that are cool or handy.
Example: At the Cable Show in June, on a back wall of the CableNET area, Cox showed how its Trio guide had taken advantage of a native feature inside a Sony connected TV, such that in-show navigation happens on a scroll bar, frame by frame. It looked great.
3. What I use the most at work: Comcast’s “AnyPlay,” fed by Motorola’s “Televation” box. Live streaming cable TV on the iPad. Love it. Make it do trick-play, I’d love it even more.
That’s a short walk through a year’s worth of OTT-ing in the lab. Next time: What all that streaming did to the broadband meter; the puzzle of getting signal to everything; the multiplier on remote control clutter.
This column originally appeared in the Platforms section of Multichannel News.
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