Canoe

Tony Werner: Comcast and Advanced Advertising, Part 1

In a February 2008 interview with Comcast CTO Tony Werner, we discuss the state of the state in advanced advertising, starting with an update on the Canoe effort, and the “above the line” and “below the line” interfaces used by ad agencies and MSOs, respectively. It’s all about creating a national advanced advertising platform for cable.

Video courtesy Multichannel News.

Tony Werner: Comcast and Advanced Advertising/EBIF, Part 2

Tony Werner, CTO of Comcast, addresses how the EBIF specifications for “bound” interactivity will roll out over the next 12-18 months, on a large section of the company’s installed base of digital set-top boxes.

Video courtesy Multichannel News.