Big Band Networks

Ron Wolfe, Senior Product Marketing Manager of Big Band Networks, explains why marketers — at cable operators and program networks — can use switching to their advantage. Upshot: Bandwidth conservation, addressable advertising, and serving ethnic neighborhoods with native language programming are all within reach. Aired during the 2007 CTAM Summit to assure sound slumber.

Video courtesy The Cable Channel.

Ron Wolfe, Senior Product Marketing Manager of Big Band Networks, explains how switched digital video works, why it’s a good thing for the industry, and how many households the technology currently serves. Aired to attendees of the 2007 CTAM Summit.

Video courtesy The Cable Channel.

These two parts were filmed in 2006 at the SCTE Expo, and aired at the CTAM Summit. (Back in the days when the Expo was always in June, and CTAM in July.) In this segment, I check in with three QoS pros — Susie Riley, of Camient, Doug Jones, then with Big Band, and Bob Cruickshank, then with C-COR (now Arris) — to make the acronym more approachable for non-engineers.

Quote of the segment: “Quality of service is an amazing tool for marketers. Instead of taking 2 hours to download a movie, you can do it in 20 minutes. It’s a dream.”

Video courtesy The Cable Channel.

These two parts were filmed in 2006 at the SCTE Expo, and aired at the CTAM Summit. (Back in the days when the Expo was always in June, and CTAM in July.) I ask three QoS-savvy individuals – Susie Riley of Camiant, Doug Jones of Big Band Networks, and Bob Cruikshank of C-Cor – to not only explain the attributes and importance of QoS, but also why it matters to cable marketers. Short version: The ability to run unflawed applications at higher speeds helps assure a quality consumer experience, and will take the broadband industry by storm.

Video courtesy The Cable Channel.

At the 2001 SCTE Cable-Tec Expo, I wandered the show floor in search of the new and interesting. Hot in ’01: Bandwidth expansion, IP technologies, and switching. We start with Bow Rogers, CEO of BigBand Networks, to discuss how digital packets are sent from the headend to the home. Rogers explains a new type of “video router” and the benefits it intends to provide to MSOs and consumers.

Video courtesy The Cable Channel.