Let’s Make a Deal: Xbox, Netflix, Amazon Cut Content Deals
Here’s a roundup of what’s happening this week, on the streaming video / connected device front:
1. Microsoft launched a new “playful learning” initiative, in cooperation with Sesame Workshop, National Geographic and various learning institutions. Downloadable, linear episodes will allow children and families to interact with the characters, don virtual costumes and explore the environment on-screen. Kinect is filming interactive versions of current Sesame Street episodes and will also provide access to classic clips from the show’s archive. A series of interactive children’s books is also in the works. We can’t WAIT to check this out. Availability uncertain; we’ll keep you posted.
Read more at the official Microsoft blog.
2. Amazon announced that it expanded its licensing deal with PBS in order to offer more current and past programming. It’s all part of its Amazon Prime streaming offering. This follows last month’s announcement that Amazon would be adding streaming content from Fox to its Prime catalog. See a trend here? The OTT camp is playing let’s make a deal. We’re in for a deal season…
3. Speaking of deal season, Netflix signed a deal with CBS and the WB last week to add streaming content from their CW network to Netflix’s streaming service. The arrangement runs through the 2014-2015 season. Programming will include shows like Gossip Girl and The Vampire Diaries. Recall that last month, Netflix announced a new deal with DreamWorks to offer films and TV shows via its streaming service. (See “we’re in for a deal season” … 😉