Another Device on the Lab Bench: Amazon Fire TV

One more device showed up in the lab recently, once again filling up the shelf space we so recently decluttered. Joining the ranks of Roku, Apple TV, and Chromecast is the long-awaited new streaming device from Amazon: Fire TV.

HARDWARE:

Fire TV’s hardware is a small box, a bit slimmer than an Apple TV but with a slightly larger footprint – not the dongle form that some early reports predicted.

Fire TV has 2 GB of RAM, roughly 4 times that of Apple TV, and a 1.7GHz quad-core Qualcomm CPU (which in theory should make it about 3x faster). While both devices are plenty fast for the moment, we did notice that Fire TV’s UI is extremely responsive, with no noticeable lag when responding to button presses on the remote. It makes quick work of scrolling through a bunch of titles, and stops scrolling immediately when you take your thumb off the button – I found myself “overshooting” a lot less on Fire TV than the other devices.

The remote control is, in my opinion, the best of the bunch. With 8 buttons plus a directional pad, it falls in between Apple TV and Roku on the button tally. It’s simple yet functional, and the size is just right – it doesn’t disappear into my hand (and the couch cushions) like Apple TV’s, and it doesn’t feel overly thick and chunky like Roku’s. The voice search button is well-placed, and actually works (more on that in a bit).

Fire TV also has 8 GB of internal storage, and works with Bluetooth gaming controllers for casual gaming. We’ve yet to try this out, but the buzz is that while it’s a solid effort, it won’t be competing with game consoles like the Xbox One anytime soon.

USER EXPERIENCE:

When we started up the Fire TV, a cartoon man immediately launched into a very thorough explanation of how to use our new device. While this might well be helpful for someone new to streaming devices, I always like to jump in and start exploring right away, so I found this really grating. Especially when I pressed the home button, thinking I could bypass the video, and the enthusiastic cartoon spiel started over from the beginning.

Once we finally got past the intro video, Fire TV has a pretty nice user interface (UI), with (of course) a big emphasis on titles offered through Amazon. The home screen intersperses Amazon titles with other apps such as Hulu and Netflix, and has a section at the top for titles and apps that you’ve accessed recently.

I did find myself wishing that I could filter some of the categories to only display content offered for free through Amazon Prime – though it’s not hard to imagine why Amazon might not want to do this. Leslie also commented that the menu items in the left pane of the home screen were hard to read when not selected, and in fact I could barely get them to show up when snapping photos of the UI.

Fire TV’s virtual keyboard is right up there with Apple TV, using shortcut buttons to switch keyboards (CAPS, special characters, etc.) so that I don’t have to scroll all over the place to put in a password.

Fire TV also wins the prize for best screensaver, knocking Chromecast’s pretty pictures out of the way with some stunning photos and a nice “Ken Burns” effect.

VOICE SEARCH:

Voice recognition technology is finally getting to the point where it works pretty well (with the exception of Siri, who doesn’t understand a word I say.) Fire TV is no exception – just say a title or actor while holding down the microphone button at the top of the remote, and it’ll pull up a list of related content.

In our tests, it recognized speech correctly about 99% of the time. However, at launch there was something notably missing with the voice search function – content from providers other than Amazon. This is changing; Hulu content is already appearing in voice search at the time of this writing — though when I searched for The Daily Show, I had to wade through several seasons of “unavailable” episodes to get to the more recent episodes that are currently on Hulu.

Clearly there are still some kinks to work out. Showtime and Crackle are integrating their catalogs with Fire TV’s voice search in the coming months, but we haven’t heard any word on Netflix yet.

If you’re self conscious about talking to your devices, you can also do a text search on Fire TV. However, for some reason Amazon doesn’t use their excellent virtual keyboard here – instead you have the painful process of scrolling through a single row of letters and numbers.

SECOND SCREEN:

Fire TV also uses DIAL for its “second screen” experience, allowing you to control the video from a compatible mobile device and read more information about what you’re watching using Amazon’s “X-Ray” feature. However, this is currently only true for Kindle Fire HD and HDX devices – our earlier Kindle Fire doesn’t give us the option to send video to the Fire TV, nor do any of our iOS devices. Amazon says that the second screen feature will be coming to more Android and iOS devices at some point in the future, but with all the DIAL-compatible devices in our lab it seems a bit short-sighted to not have that functionality working right out of the box.

THE VERDICT:

We like Fire TV for its interface and responsiveness, and think it has a lot of potential. It does an excellent job of highlighting Amazon’s own content, but we’re looking forward to a more unified search experience and being able to take advantage of the second-screen features on more devices. At this point we’d have a hard time recommending Fire TV (at $99) over Roku ($50-100) or Chromecast ($35) as an all-around streamer, but it’s a great choice for anyone getting most of their streaming video from Amazon.