1999 Western Show: Interactive TV, Part 6

Interactive TV was the buzz, going into the 1999 Western Show. In the final segment of this panel, featuring Time Warner Cable’s Michael Adams, AT&T Broadband’s David Rudnick, and CableLabs’ Don Dulchinos, we discuss what consumers see on the first screen of interactive boxes (last channel, plus email, services, customer care). The resounding theme: TV-centric is the way.

Video courtesy The Cable Channel.